SHAFFE has been rebranded as the Southern Hemisphere Fruit Alliance (SFA).

2025-09-19 00:00

The Southern Hemisphere Association of Fresh Fruit Exporters (SHAFFE) has announced a change of name to the Southern Hemisphere Fruit Alliance (SFA) and unveiled a new logo. The organization noted that the rebranding aligns with its goal of representing the fruit sector in the Southern Hemisphere and advancing...

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