Kenya can unlock potential new European markets by focusing on strategic marketing efforts, building strong relationships with European businesses and trade partners, ensuring compliance with European quality and safety standards, participating in trade f

Kenya can unlock potential new European markets by focusing on several strategies. This includes conducting market research to identify specific consumer needs and preferences in different European countries, developing marketing campaigns tailored to these markets, establishing strong distribution channels, ensuring compliance with European regulations and standards, and building relationships with local partners. Additionally, participating in trade fairs, exhibitions, and trade missions can help Kenya showcase its products and services to European buyers. Strengthening diplomatic and trade relations with European countries can also facilitate market access and expansion opportunities.

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