Blue Whale: Focus on promising potentials
While the heat last summer led to lower harvests in other European countries, Blue Whale, France's market leader in the apple sector, is satisfied with the campaign so far. "The high temperatures have ensured very good sweetness and excellent taste of the fruit," confirms marketing manager Christelle Bertin. Lower volumes in other markets mean an earlier end of season for some varieties, e.g. Gala - which in turn means that there could be room for something new on the shelves, says Bertin. The company wants to concentrate on promising potential: "We have worked out which varieties are very popular with customers: Jazz®, Candine®, Cœur de Reine and Envy®," says Bertin. These varieties are also to be made more popular in Berlin. /id
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".