News
Chiquita launches campaign "probably the best snack ever"
2025-06-18 09:00
Source:
Fruchthandel.de
With the changing consumer and purchasing behavior, as well as the shift in food culture, Chiquita is focusing on a new approach and incentives, particularly in its core market of Germany, along with creating emotional connections within the entire category. Collaborating with trade partners, the company is aiming to adapt to these changes.
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Fruchthandel.de
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".
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