Choco acquires Spanish start-up Katoo
This strengthens Choco's presence in the Spanish market and further expands its position as a driver of digitalisation in the food service industry. All Katoo customers will be able to benefit from Choco's service offering in the coming weeks, the company says
."We decided to partner with Katoo because our goal has always been the same: to reduce food waste while helping the foodservice industry go digital," says Daniel Khachab, CEO and founder of Choco.
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Diogo Cunha, CEO and co-founder of Katoo, adds that Katoo "has been working with Choco for years. This merger will allow us to continue to focus on developing products and helping the industry as a whole to become more efficient."
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".