Food instead of pleasure: 36 percent of Germans cut spending
37 % of consumers in Germany fear that their finances will deteriorate in 2023. While 28 % expect a moderate deterioration, nine percent even anticipate a drastic worsening of their financial situation, according to the current Simon-Kucher Uncertainty Study.
Whether their negative forecast will also become reality? 58% of consumers who expect

Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".