GfK Consumer Index: Higher average prices paid have compensated somewhat for volume loss
The value development of fruit/vegetables/potatoes lags behind the development of FMCG overall both in December 2022 (-2.2% vs. December 2021) and in 2022 as a whole (-3.6% vs. year 2021). This negative sales development of minus 3.6% contrasts with a volume development of minus 6.3%. The higher average prices paid (+2.9%) have thus compensated somewhat for the volume loss. However, the overall category has been able to benefit less from the price development than others.
Compared to the price increases in the other food categories, the price increase for
fruit/vegetables/potatoes was very moderate. Here we have the situation,
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".