Half a year without paper brochures - Rewe Group takes initial stock
Managing Director Peter Maly said of the abolition of the flyer at Rewe: "We were already aware that by abolishing the printed flyer, we would revolutionise the planning of weekly shopping for millions of people in Germany. After all, we recently printed and distributed 25 million leaflets every Saturday - more than twice the total circulation of all daily newspapers in
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".