Netherlands Special: Consumers buy head- and money-driven
The correct price perception for fruit and vegetables, trends, sustainability and important other projects for the future of the industry: tasks abound and even in times of crisis standardisation and restraint cause concern. Richard Schouten, director of the O+G umbrella organisation GroentenFruit Huis, spoke to Fruchthandel magazine about the problem of correct price perception in fruit and vegetables, trends and important projects for the future of the industry.
The year of the O+G umbrella organisation GroentenFruit Huis is now over.
One year ends, another begins and many challenges remain. The Dutch
Fruit and vegetable sector is facing various unpredictabilities that may well cause some headaches. Rabobank analyst Cindy van Rijswick spoke to Fruchthandel magazine about current challenges and possible resulting developments
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Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".