New study on retail trends: in-store shopping is more popular again
The conclusion of the study by the Research Centre for Retail Management (IRM-HSG), according to the university, is that shops currently have an advantage over digital sales channels. Retailers who offer their goods both online and in-store benefit from the versatility.
Thomas Rudolph, Nora Kralle and Christopher Schraml from the Research Centre for Retail Management (IRM-HSG) at the
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".