Pink Lady® Europe: Of complex consumers and brands with an opinion
Growth will be supported by campaigns in the food retail sector, among other things, he explains. Even if the economic context is somewhat better than in the previous season: "The pressure is still there," confirms the director, adding that the share of private labels in the food retail sector is growing, as is the consumer's focus on favourable prices. In addition, there is growing pressure from a growing
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".