Rewe says goodbye to the paper brochure
On 1 July 2023, Rewe is retiring the printed brochure in favour of environmental and climate protection - revolutionising the planning of weekly shopping for millions of people in Germany, the group says.
As a farewell, the company is honouring the leaflet with its own exhibition. At the #umdenkbar gallery in Berlin, Rewe Group board member Peter Maly handed over
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".