Sustainability is important in Austria, but must not cost anything
Sustainability is gaining in importance for 43% of people in Austria, and has remained the same for 45% - with hardly any differences between the generations. At the same time, the willingness to pay more money for an ecological-social product decreases by eleven percentage points. Only ten percent are always willing to pay more for a sustainable product, 40 %
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Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".