A focus on sustainability at this year’s Biofruit Congress
The 4th International Biofruit Congress, on organic demand and sustainable supply, kicked off on June 17 with a digital session held on LiveConnect at ifema.es.
“How to satisfy the more demanding consumers?” was the theme for the session, the first of what will be two Biofruit Congress sessions this year.
Eurofresh Distribution editor Pierre Escodo began the session with an overview of the latest trends in organic food sales in Europe, a market he said is now worth €45 billion. Profiling organic retail in the three key markets of Germany, France and the UK, Escodo pointed out differences in the share that specialist organic food retailers hold of total organic food retail sales in each of these countries, with respective figures of 26.5%, 28% and 17%.
Eurofresh Distribution is a top player in the global fresh fruit and vegetable market, delivering the latest news to its readers for over 22 years. With 10,000 print subscribers and 19,000 online subscribers, the magazine is a trusted source for retailers, importers, and suppliers. As a media partner for 25 industry events, Eurofresh is also part of the French company Publications Agricoles, which also publishes the Chinese-focused Asiafresh Distribution.