Freshfel calls for “demystifying” misperceptions about price of fresh produce
At the Freshfel Europe Annual Event, Salvo Laudani, President of Freshfel Europe, called on the sector to join forces in reinforcing the role of the sector as essential and address the misperception on health, prices, and environmental and safety aspects around fresh produce. Fresh produce is one of the most affordable food categories, and its limited impact on inflation and the purchasing
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