Pink Lady anticipates good and sustainable season ahead
Despite spring frosts, a scorching summer and a very mild autumn, the Pink Lady Europe Association has revealed that it is expecting a good quality crop of around 190,000 tons this season, after harvesting was completed in orchards across Italy, France and Spain. This would mark an 8% increase over the previous season’s total.
The Association highlighted the brand’s commitment to producing the highest quality apples, pushing forward with its CSR objectives and putting out a multifaceted marketing strategy.
“Quality is a priority for the brand, which is committed to rigorously selecting the best apples according to specifications shared by all members of the network,” the Association stated. “The fruit size distribution should be balanced, and the sugar level will guarantee renewed pleasure.”
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