Asda opens new front in price war against Aldi and Lidl

Asda has stepped up the price war against the discounters by claiming to be the first supermarket to price match both Aldi and Lidl across a broad range of popular everyday products, including fresh produce.

From this week, Asda is price matching Aldi and Lidl on 287 comparable grocery products and has reduced prices by an average of 17 per cent, to match whichever discounter

More. Go to the article

Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.