Big bread deal could offer opportunity for fresh produce

2025-05-08 18:00

The potential merger of Hovis and Kingsmill, two of the UK's most iconic bread brands, signifies a major development in the British food retail industry. It also presents a unique opportunity for the fresh produce sector to regain valuable market share in the consumer diet.

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

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