Cash-strapped consumers turn to Lidl

Savvy shoppers who are seeking to make savings on their groceries are turning their backs on premium priced supermarkets in favour of Lidl GB, the discounter claims.

Across the past 12 months, Lidl says has seen a total of £120m coming from households choosing to shop at the discounter instead of the premium priced supermarkets.

In January alone, households switched

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