Comment: Smart forecasting, smarter decisions

Distributors and marketing firms in the fresh produce industry face a daunting task. They must plan availability of hundreds of products, while ensuring cohesive supply chain management.

And without a demand-driven approach, the pitfalls are clear: each department looks at the recent past to predict the future, and often relies on slow and disconnected spreadsheets.

The

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Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.