Early Easter boosts grocery sales

Take-home grocery sales rose by 4.6 per cent over the four weeks to 17 March, with an early Easter boosting sales of seasonal treats in the first three months of 2024 by £88 million compared with the same period last year, according to the latest supermarket data from analytics company Kantar.

Fraser McKevitt, head of retail and consumer insight at Kantar, added that grocery price

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