ETTDT returns for fifth year

Veg Power and ITV announced today (10 February) that their multi-award winning Eat Them To Defeat Them campaign, proven to get kids eating veg, has returned for its fifth consecutive year.

With recent research confirming veg sales have decreased during the cost-of-living crisis, this year’s Eat Them To Defeat Them aims to play a role in supporting families to keep veg in their

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