Eye-tracking software clocks loose produce shop

UK retailer Waitrose is trialling point-of-sale messaging to encourage more customers to buy loose fresh produce in a bid to cut food and packaging waste.

Launched in partnership with climate action NGO Wrap at the start of Food Waste Action Week on 18 March, the Waitrose trial is taking place at its Thatcham store near Reading until 10 April.

Eye-tracking software is

More. Go to the article

Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.