Fairtrade Foundation receives Superbrand status
The Fairtrade Foundation has been awarded Superbrand status for 2022/23 in recognition of the strength of its brand and public perception in the UK.
Superbrands, the world’s largest independent arbiter of branding, this week announced the recipients of this status, which is given annually to brands that lead the field in ‘quality, reliability and distinction’.
A Superbrand is defined as one that has “established the finest reputation in its field” and “offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise”.
Fairtrade Foundation – the UK arm of the global Fairtrade movement – received the accolade after being selected by business professionals and an independent Expert Council, which evaluated more than 1,500 brands across different sectors. The winners were recognised at a launch event hosted by Superbrands on 26 January.
Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.