First Countdown store relaunches as Woolworths

New Zealand retailer Countdown, a subsidiary of Australia’s Woolworths Group, has commenced its rebrand to Woolworths Supermarkets New Zealand with Countdown Bethlehem the first store to make the switch.

The rebrand is part of a transformation programme that includes the launch of the Everyday Rewards loyalty programme for New Zealand planned for early 2024 and a NZ$400m,

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