Florette and Higgidy team up for cross promotion
Florette has partnered with veg-led food brand Higgidy to inspire healthy eating and help shoppers’ budgets go further.
The two brands will be cross-promoting on packs of their products with recipe inspiration and money off next purchase coupons.
Under the deal, Florette’s ‘hero’ product Classic Crispy will feature a £1 off voucher for Higgidy Sharing

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.