Fresh produce brands succeed when they nurture shoppers’ trust

The cost-of-living crisis retains its grip on consumer spending and decision-making. Shoppers are seeking better value and lower grocery costs, without compromise on quality. On top of this, according to Which?, trust in the grocery sector continued to decline in 2023. So, how can brands leverage their value proposition, entice new consumers, and build trust while being sympathetic to

More. Go to the article

Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.