Global Tomato Congress provides consumer insights

How do you get inside the mind of the tomato consumer? Maybe you just ask them.

It can be expensive and time-consuming, but getting the direct opinions of shoppers in-store remains by far the best way to find out what consumers actually look for in a product and how effective the current messaging, especially on aspects like taste, health and sustainability, really

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.