Grocery sales rise as inflation falls

Grocery price inflation has fallen below 10 per cent for the first time since July 2022 and now sits at 9.7 per cent for the four weeks to 29 October 2023, according to the latest data from Kantar.

Take-home grocery sales over the same period rose by 7.4 per cent compared with last year, Kantar reports.

Fraser McKevitt, head of retail and consumer insight at Kantar, said:

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