Health kick spurs NZ produce spending
Health-conscious New Zealand consumers are increasing their spend on fresh produce. That’s according to United Fresh’s sixth annual Trend Report for New Zealand.
The report is based on numerous sources, including the findings of the 5+ A Day Charitable Trust’s Awareness and Consumption Survey, conducted by NielsenIQ in September 2022.
“Kiwi (New Zealand) shoppers have started to prioritise investing in their health,” the United Fresh report said.
“In the fruit and vegetable aisle alone, 35 per cent of consumers surveyed towards the end of last year reported increasing their spend on fresh produce for health reasons.”
Along with health and wellbeing, the report said restricted budgets would shape trends around how and where New Zealanders consumed fresh produce in 2023.
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