Healthy outlook for citrus despite logistical headaches
Inflationary pressure and logistical headaches are making life difficult for citrus suppliers. But the long-term outlook remains bright, with plenty of scope to grow the category through targeted promotions focusing on the health and nutritional benefits of regular citrus consumption.
This was the message from the 2022 edition of Global Citrus Congress, which took place on 30 November. More than 500 delegates from around the world registered for the annual online gathering of the international citrus trade organised by the World Citrus Organisation and Fruitnet Media International and moderated by Fruitnet’s managing director Chris White.
Under the theme ‘The outlook for citrus in unpredictable times’, the free-to-register event featured a top line-up of industry experts discussing ways of bolstering the global citrus business as it navigates through the current challenging landscape.
Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.