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Jana Pittman teams up with Australian Bananas

2023-01-18 06:00

Jana Pittman is the face of Australian Bananas’ new public relations and social media campaign, ‘The Champion Banana’.

The Olympian and former World Champion appeared on the Seven Network’s Sunrise breakfast show this morning (18 January) to launch the campaign, which aims to position bananas as a healthy fuel for the back-to-school period.

As part of the campaign, Pittman was challenged to return to primary school for a day. She shared her experience of returning to the classroom on the national television show, along with promoting the health benefits of bananas.

Australian Bananas is the industry’s marketing arm, run through the Hort Innovation Banana Fund.

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Fruitnet.com
Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

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