Lidl ‘won switching gains from every other grocer’ over Christmas

Lidl has toasted its Christmas trading performance by noting it was the only supermarket to win spend from all of its competitors over the festive period.

The discounter said it had achieved over £116m in switching gains from all the other supermarkets over Christmas, with gains of £51.6m from Tesco, Sainsbury’s, Morrisons and Asda.

In the battle for share, Lidl said

More. Go to the article

Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.