Maersk to unify Hamburg Süd and Sealand brands

Maersk has announced its intention to move towards a singular, unified brand by integrating its brands such as Hamburg Süd and Sealand, among others.

In an advisory on 27 January, the leading shipping and logistics company said its current brand structure didsn’t reflect the structure of its customers’ supply chains.

“We aim to unify our brands and our structure in

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