Marlene makes most of winter season with marketing push
While South Tyrol’s apple orchards enjoy a welcome rest, one of its leading brands, Marlene, continues to engage with consumers via a series of international marketing initiatives and sponsorships, each designed to highlight its close relationship with sport and the mountains.
In December, the label teamed up with retailer Coop Norge to sponsor the FIS Cross-Country Skiing World Cup in Lillehammer and Beitostølen.
It has also arranged to be visible at the Audi Ski FIS World Cup – on the bibs of competitors, on the starting blocks and at the finish line – until 11 March.
Back in its home region, the brand supports local, young athletes and ski champions of tomorrow with the Marlene Cup, a championship based on 12 international meetings for under-18s and under-21s, organised by the Italian Winter Sports Federation Südtirol.
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