OFC report explores how ‘broken’ food supply chains can be fixed

A report launched at the 2024 Oxford Farming Conference (OFC) firmly states that the practice of farmers subsidising consumers’ appetite for cheap food cannot continue.

Farming’s confidence and bank balances are at an all-time, unsustainable low, says the report’s author, Ged Futter – a former Asda buyer and the director of groceries retail consultancy The Retail

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