OPINION: ‘Supermarket promotions aren’t working for the grower’

Supermarket promotions are not for the benefit of customers. They are not designed to cut the cost of food. Promos are a marketing tool to sell more of one product against others that compete. It is often the grower that funds them, not the supermarket ­– although the supermarket usually claims the credit.

Unlike widget makers, farmers have a finite stock of produce to market

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