Plant & Food Research: First consumer perception influences structure and performance of the supply chain up to the plantation

2024-01-17 10:00

It is these perceptions and behaviours that trigger the initial purchasing decision and from there influence the structure and performance of the supply chain all the way to the plantation.

Lead scientist Dr Roger Harker and his team, which includes scientists from overseas, have combined their knowledge of horticulture with in-depth knowledge of the

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