‘Retailers’ obsession with price is main cause of produce shortages’

There are no reports of shortages in France and Germany, and European shoppers have shared photos of fully stocked fresh produce aisles. The same cannot be said of British supermarkets.

The truth behind this contrasting situation is not difficult to find, even when hidden by statements blaming it all on the weather. Yes, the weather is a factor, but it is only one of the factors.

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.