Sainsbury’s enjoys bumper Christmas thanks to price push

Sainsbury’s saw its grocery sales climb 8.6 per cent over the Christmas period, winning shoppers from all of its major supermarket competitors.

Asda lost out most to Sainsbury’s, followed by Tesco, Aldi and Morrisons, according to data from Nielsen.

The 8.6 per cent year-on-year sales rise was over the six weeks to 7 January, offsetting significant drops in the

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