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Sky Brown partners with Rockit

2023-01-17 23:00

One of the biggest names in skateboarding will help grow brand awareness for Rockit apples, particularly in the US.

Sky Brown, a multiple X Games and Olympic medallist, has signed a partnership deal with the company behind the snack-sized apple offering, Rockit Global.

The partnership will see 14-year-old Brown post about Rockit on her social channels during 2023, with the option to extend the agreement after that. Her first post went live earlier this month on Instagram and TikTok.

“With her 2.1m followers on TikTok and another 1.3m on Instagram, Sky has enormous reach and is hugely admired and keenly followed by millions around the world,” says Rockit Global’s general manager global marketing, Julian Smith.

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Fruitnet.com
Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

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