Strong Q1 for Morrisons as strategy pays off

Morrisons has reported its strongest quarterly like-for-like sales growth for three years, marking seven straight quarters of improvement.

In a first-quarter trading update, for the 13 weeks to January 28, the supermarket group said like-for-like sales excluding fuel and VAT were up by 4.6 per cent, compared to 0.1 per cent in the same period a year ago.

Key initiatives so

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