Sun World hails success of New York brand launch

Sun World has hailed the ”exciting launch” of its new Autumncrisp brand at the recent the New York Wine and Food Festival (NYWFF), which took place on Hudson River Park’s Pier 76.

“We could not have asked for a more enthusiastic and exciting consumer debut,” said Jennifer Sanchez, Sun World’s vice-president of marketing, noting that the company knew it had a special

More. Go to the article

Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.