The Power of Branding, Episode 2

Episode Two of The Power of Branding tells the story of how Cripps Pink became Pink Lady®, the UK’s number one fresh produce brand.

The variety’s master licensor, Coregeo, discusses its unique business model of protecting brands and turning them into “fresh produce champions”.

Coregeo does this by speaking directly to consumers, understanding their interests, and

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.