Where next for Spanish citrus?
In 2022, the regional government of Valencia launched a Comprehensive Citrus Plan to develop strategies to improve the competitiveness of the Valencian citrus sector. The team behind the plan are Lorena Tudela and Francesc Cervera of the Polytechnic University of Valencia and Paco Borras, consultant and former commercial director of Anecoop. Below they set out their analysis of how the
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