Why is the UK no longer the destination of choice for European fresh produce?

This year’s supermarket shortages of wholehead (not prepared or processed) produce, particularly fresh salad items, highlighted the fact that the UK is no longer the destination of choice that it was 25 years ago.

The primary cause of this particular incident that has exposed our increasingly fragile supply chains has been a combination of weather conditions in Morocco and

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.