42% of consumers include innovative products in their shopping baskets.
When asked about the barriers to buying new products, 75% point to price, believing that new products are somewhat more expensive. On the other hand, 26% do not find items that meet their needs and two out of ten prefer a shopping basket with products they already know.75% of consumers say they sometimes do not buy new products because of priceHealth and
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"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.