AINIA will develop more accessible digital tools
Digital technologies are a key transformation lever for the transition of the primary sector towards more efficient and sustainable production systems. However, there are various barriers (farm surface area, high cost of the technology, lack of user training, etc.) that hinder its incorporation into agricultural tasks.
This is why
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"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.