Amandine gets closer to the consumer at its pop up store in the Paz market
This project is part of the strategy of using new sales channels such as selected greengrocers and the hotel and catering trade. Princess Amandine is currently available in 14 supermarket chains.
Jean Michel Beranger, general manager of the Princess Amandine Ibérica Association explained that "this is the first time that we have carried out this type of action in
the Iberian market".
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.