An AICA to curb trade abuses
Translator
The Achilles heel of the agricultural sector is the lack of profitability suffered by farmers and stockbreeders. Even with current inflation, the rise in prices at source has not been enough to cover the exorbitant costs of production. The Food Chain Law - reformed in 2021 to put an end to selling at a loss - is not being complied with.

"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.